Impact Analysis
Measure What Matters. Measure and Demonstrate Your Main Street’s Impact.
Visitor Impact Analysis is a powerful tool in the Main Street Metrics platform that helps you understand who’s coming to your main street—and why it matters. Whether you’re hosting an event, facing construction, or making the case for investment, this analysis provides real data to show what’s working or not, and where to focus next.
Developed by the Canadian Urban Institute, it’s trusted by BIAs, municipalities, community-building, and tourism organizations across Canada.
What You Can Measure
- Foot Traffic & Timing – Visitor volumes by hour, day, week, or season
- Visitor Origins – Where your visitors come from, mapped with precision
- Demographic & Psychographic Profiles – Age, income, household, lifestyle segments, values, and media habits (via Environics PRIZM)
- Event & Investment Impact – Compare before-and-after activity for events, construction, new amenities, or climate-related disruptions like wildfires
- Targeting Insights – Understand how to reach your audience through the right digital and offline media
- Actionable Reporting – Get a tailored Insights Report you can use for planning, advocacy, and grant applications
Impact Analysis Packages
Choose the scale that fits your project:
| Package | Price Range | Best For |
|---|---|---|
| Standard Intervention | $7,500 | One-time analysis of a specific event or public space activation |
| Advanced Intervention | $10,000 | Includes detailed psychographics and media targeting recommendations |
| Detailed Visitor Analysis | $15,000–$25,000 | Multi-location or longitudinal (e.g. seasonal) tracking and comparisons |
| Custom | $25,000+ | For long-term projects, infrastructure investments, or city-wide studies |
💡 Ideal for grant applications, funding justification, marketing planning, and post-event reporting.
Why Communities Use it
- Evaluate the ROI of events, activations, and capital projects
- Understand and quantify how disruptions (construction, weather, etc.) affect visitation
- Improve your marketing strategy with real audience profiles
- Build stronger cases for funding, sponsorships, support, and future investment
Why Communities Use It
- Evaluate the ROI of events, activations, and capital projects
- Understand and quantify how disruptions (construction, weather, etc.) affect visitation
- Improve your marketing strategy with real audience profiles
- Build stronger cases for funding, sponsorships, support, and future investment