Real-Time Data to Guide Your Main Street Strategy

Main Street Metrics Dashboards are the heart of our data platform—giving you an easy way to access and see real-time, localized insight into how your main street is performing and evolving. Whether you're tracking foot traffic, analyzing spending trends, or advocating for investment, our dashboards help you replace guesswork with evidence. They give you access to premium datasets at a fraction of the cost, with ready-to-use visuals that save you time on setup—so you can focus on applying insights, not building tools. We also support your team with capacity-building and practical guidance to turn data into action.  

These dashboards are trusted by municipalities, BIAs, and economic development teams across Canada.

What You Can Track 

  • Foot Traffic Trends – Daily and seasonal visitor patterns
  • Visitor Types – Residents, workers, tourists
  • Demographics – Age, income, household type, ethnicity -localized data with current profiles and 10-year projections, so communities can understand their specific area and plan for the future 
  • Business Mix – Independent vs chain, openings/closings, risk profiles
  • Consumer Behaviour – Spending patterns and lifestyle segmentation
  • Civic Assets – Infrastructure, transit, and public amenities 

All dashboards come with optional Insights & Action Reports—summarized findings and recommendations you can use to guide planning, marketing, and investment decisions. 

Discover the Dashboards

Track what matters along main street. ​Standardized metrics benchmark civic assets, business mix, and demographics—making it easy to compare across communities, measure strengths, and spot gaps. ​Use it to assess how main street supports the local economy, daily life, and community vitality.

 

Visitor Tracking

Our dashboards show real-time foot traffic on your main street—who is visiting, when they arrive, how far they come from, and how often. Get highlights of patterns in activity that reveal tourism appeal, retail opportunity, and the overall pulse of your street. 

Business & Spending Insights

An interactive map and chart showing what kinds of businesses are on your main street, and how visitors are spending. In your toolkit, these insights support local economic development and success.

Dashboard Packages

Choose the right level of depth for your community:

PackagePrice (Annually)Update FrequencyBest For
Lite$10,000QuarterlyBasic performance tracking and awareness
Standard$20,000MonthlyDeeper spending, risk, and demographic data
Pro$40,000Weekly or CustomAdvanced analysis, analytics, training, and insight leveraging local open data sources — with multi-geo and custom local data integration

💡 Discounts available for associations, regions, and multi-community bundles.

Why Communities Use It

  • Align budget and policy decisions with real-world data
  • Justify funding and investment with credible evidence
  • Support advocacy and programming with measurable outcomes
  • Measure the impact of events, construction, or public realm upgrades 

Work With Us

To collaborate, learn more, or discover how your organization can leverage Main Street Canada’s solutions for local impact, reach out through the form below, at cui@canurb.org , or download the Main Street Metrics Dashboards information sheet.

Main Street Canada - Dashboard